About Us

They say beauty lies in the eyes of beholder.
We say Beauty lies in the outfits of belle-buyers!!
They say bold and bright is in vogue.
We say just run through our catalogue!!

We are here to provide needs and greed’s of young’s and adults, likes of new shines and old wines. Colors of gen Z and patterns of millennial.
For 20s date nights to 40s kitty vibes!!

About Apurva Apurva, the founder and creator of Belle Fashion House. While she has no formal degree in fashion. She is an Electrical Engineer, and her journey has been a software engineer and program manager to an entrepreneur. It’s only her pure love and passion for Indian handloom and fashion that has led her to start this brand.